Think of some popular soap brands around that are niche enough to be able to specialise in one particular area – i.e. soaps, but not too big a brand with multiple product categories etc. This way we are able to focus our brand around soaps and market our products towards an upper end demographic. Thus profit margins are higher due to exclusivity and luxury handmade brand image.
The latest idea that has been presented is that of Sabai Soaps. The brand will specialise in retailing organic soap, natural soap and handmade soap.